This month I had the pleasure of sitting down at the Impeccable Nest Headquarters, located in beautiful Bedford, NH. Emma Paradis and Kimberly Carole are a mother/daughter duo, who specialize in creating inviting spaces for those who want their personality to shine through in great design. Simply put, they are the interior designers you want to work with.
Originally from the beach area of California and now in New Hampshire, they bring a Southern California cool and New England tradition to their designs. After photographing their home office for their new website (coming soon!), I knew I had to share it with you. (*I will also be photographing the ladies themselves, after Emma returns from her maternity leave!)
Obviously, as designers, their work space would be beautiful. But there are one million ways to design a beautiful space, and these two have done so in a way that is so them and so on brand for who they are as a business. Looking through these images, you immediately see that they are energetic and fun, love color, but also love order.
You'll notice that they've designed a space that welcomes children into the office, as they work with Emma's three kids underfoot. They have thoughtfully added storage, beautiful elements, and clean workspaces, with tons of personality and personal touches.
There's no one trend or style being displayed here; it is a beautiful mix of so many eras, styles, and yes, budgets. From flea market finds to designer items, they mix and match so effortlessly. It's a happy room that encourages creativity, and productivity.
So what does this have to do with branding? Well, everything. As a potential client, when you see images like these on their new website, along with their portfolio of stunning client homes, you get a real sense of the personality you'll be working with if you choose to hire them. You'll know if they are a good fit for YOU based on your reaction to these images. Maybe you can't put in to words, but you'll find yourself either attracted to, or saying no thanks, to the personalities that find this room to perfect. To the designers who work and live here.
If your current office doesn't feel on brand to you, there are easy ways to change that. Declutter anything that doesn't feel like a good fit. Paint the walls a bright color (or bright white!) Hang some new art on the walls that feels really inspirational and fitting. Surround yourself with items that inspire your creativity, and help you be the expert in your field. And if you need inspiration, check out Impeccable Nest's daily blog, where they share a TON of info on ways to work good design into your life. As they would say... that's impeccable <3
Emma and Kimberly will be sitting in on our Social Media & Branding Expert Panel discussion next week. If you're interested in hearing how they've managed to carve out such a spectacular niche in a very saturated market, and stand out in the blogging world too, then be sure to grab a ticket!. Want to update your website and social media with images of your workspace to reflect your brand? firstname.lastname@example.org for more info!