Besides wardrobe, choosing the perfect location for your Branding Photoshoot will have the most impact on the final feel of your photos. Your location can determine if your photos feel light and airy, serious and formal, energetic or laid back. Creating your image is one of the most exciting parts of building your brand, so enjoy this, and have fun with it!
What fits your brand?
First off, you'll want to get clear on what your brand is. What place do you have in the market? What makes you different? Once you have this narrowed down, you can choose what locations might visually make sense for you. City vs Woods? Light vs Dark? Upscale Luxury vs Adventurous Maverick? If you're not sure what your brand is, I can help! I offer Brand Audits, and would love to spend an hour getting really clear on this for you! Consider where you meet clients, where you love to grab drinks, or even where you love to spend time when you're not working. All of these could provide great options.
What parts of your personality are we showcasing?
I love to ask clients 'what do you want to be known for?', because it helps articulate both where they are now in business, as well as their goals. And you know I'm always shooting for your goals ;) So, for example, if you want to be known as the top consultant for newborn sleep, then I would suggest we photograph you in a beautifully designed nursery. But what kind of nursery? Here is where your personality comes into play. If you personally are more loud, enthusiastic, and bold, a nursery that is decorated in bright contrasting colors would work great. (Babies love contrasting colors, right?) If your personality is more laid back and quiet, then a nursery decorated in neutrals would visually be more on point for you. Most of us are multi-faceted, so consider which parts of your personality you want to be a part of your brand, and let's choose something that fits that.
My next criteria for the perfect location is variety. How many different backdrops or 'sets' can I get within a walking distance? Recently, I photographed Personal Wealth Coach Liza Witonis in Portsmouth NH, and had 9 (yes, NINE) different sets within walking. We could have found more, I'm sure, but 9 got the job done! Most locations don't have this many, but I love to find 4 at minimum. What makes a great set? Color, texture, lighting, and architecture all play a part. There's no perfect formula here, but it's a good general rule to start with.
I always tell clients I only need 4 feet of space to create a great shot. If you have specific brand colors, then keep your eyes open as you drive around town for your color. You'll be surprised how many blue or yellow walls are painted on buildings, or how much green space there is. Make a mental note, or even better, snap a photo with your phone, and share with your photographer. (That's me. Text it to me so I can add it to my arsenal of locations!)
And then of course, the logistics of a location. Is it open to the public, (not a deal breaker, by the way, just means we need to smile and ask someone)? Is it accessible by walking, or do we need cars/planes/trains? Am I standing in water to get the perfect shot? Do we need to pack shoes to walk in between wearing heels? Is it particularly busy, or is it more private? There's no right answer here, but being thoughtful about these things in advance, lets us focus on creating beautiful shots instead of dealing with problems the day of.
And that is where the magic is!
If this seems overwhelming, please remember that it doesn't have to be. When you book a Branding Photoshoot with me, I help you with everything, start to finish, including locations. I've shot all over New England, and scouted even more locations. If you're not sure what location would be ideal for your brand, I promise I can help figure it out. Interested in learning more? Book a Branding Audit and lets get really clear on your brand and your visuals.
Where would your dream location be? Drop a comment and let me know!