If I start this post with a question about whether or not headshots are important to your business, I know what the response would be.
"They are, Kristin, you say it alllll the time. You're the headshot photographer." With an eye roll to make any teenager proud.
And I'd be SO PROUD of you for knowing the answer! But this isn't a cheesy mom lecture, so I'm not going to do that.
I am going to ask you who is the best person to explain the heart and soul of your business to your audience? And I will also ask you whether or not you like knowing about the people behind your favorite brands? Oh, and also, do you think that magnolia wreaths are selling like hotcakes because they are so much prettier than every other greenery, or because 50% of the country has fallen in love with Fixer Upper's Chip & Joanna Gaines?
What your business really needs most is you. You didn't start this business to be a carbon copy of someone else, so put the brakes on that, and start sharing more of the human behind the hustle!
You wanted to create a business that served others, let you have a bit more freedom, and even, dare I say, FUN! Let your audience begin to know, like, and trust you. With the most recent social media algorithm changes it's now even MORE important to put the human touch back into your business. Gone are the days when a flash sale and stock photos were enough to create some sales - now you need to actually create connection. The best way to do that is by sharing authentically. A few ways to do that:
1) #Fridayintroductions is always trending on Friday, but don't feel like you need to wait until Friday to share. Post your headshot, or a great selfie, and share a few things about yourself and why you started your business. Other options include sharing 2 Truths and 1 Lie, or 5 Quirky Facts About Me. Be creative here, but the point it to make it personal, relate it to your business, and connect with your audience.
3) Put yourself on your website. For reals. On your about me page, at least, but I recommend also showing your face (or your team) wherever you're describing what you sell or offer, and on your home page. These don't have to be stiff corporate headshots, but should include fun lifestyle shots that really showcase the energy you bring to your business.
4) Behind the scenes photos! Share on social media or your website what you're working on, a little bit of your process, and the unfinished projects. Everyone loves to see the "how" behind the glossy end result. Get in these photos to really let your audience connect with you. #YourPhoneHasASelfTimer
5) Share your Why. In your website copy, in your Instagram captions, in your elevator speech. People want to see what you do, for sure, but they want to know WHY you do it and WHY you care. And frankly, they won't care until they know why you do.
6) Have fun - and then share that fun! What do you love about what you do?? What gets you SO excited? Share that. Your ideal client is going to react to your enthusiasm, and be interested and engaged. This is where you will start to stand out from every other life coach/ author/ yoga instructor that is playing it safe and sharing bland and vague status updates. How to do this in photos? We make sure we capture a range of expressions for you to use in your branding photos: the silly, the serious, and the energetic.
If you're going to make a name for yourself in your industry, you're going to have to stand up and confidently declare who you are, and what you do. You're going to have to be willing to be yourself, and let others love you for who you are and how you help them. The faster you get excited about showing off what you makes you different, in photographs and other content, the faster you're going to attract your perfect clients.
Excited to get more YOU in your business, but unsure where to start? Reach out to book a quick consultation call, and we can figure out how to best showcase you in your business!