This is absolutely my biggest pet peeve when it comes to things my clients say. "I'll get photos done when I lose a little bit of weight." Why?? Will you be able to serve your clients better? Will you be more liked, and therefore more successful? Will you be doing better work in your day to day? No? I mean, unless you're a bikini model or a fitness competitor, I'm pretty sure your work in your business doesn't depend on if you're a size 6 or a size 16.
People don't care if you have a slight double chin, jiggly arms, or if your stomach isn't as flat since you had kids. Psst... they don't even see those things about you. You see them! But the world sees your energy and your light and what you're confidently bringing to the table. They see what you can help them with, and they see you as the expert you are.
When you were looking for an accountant to hire, did you ask for recommendations of someone who's extremely capable with self employment taxes, and also who is skinny? No! You wanted to hire the person who was most capable of doing the job you needed done, and who you found relatable and likable. That's it.
Now here's the real truth: we use our weight or our insecurities about our appearances as an excuse to play small. As a reason to hold back from sharing our gifts from the world. You can't be told that you're not the best accountant, or chef, or photographer in town if they don't actually see you, right? Your business, the one that you're pouring your heart and soul into, is meant to serve someone (or else get out of business 😉 ) and as we've discussed, you're going to connect with so many more of the people who need you, when you decide to show up in it. And I mean really show up. Your business, as much as you need to be the face of it, is not about you. It's about what you're trying to do in the world.
So often, we're so afraid of having a bad photo taken, that we don't take one at all. Because, holy moly, if our audience saw us as less than perfect, they will NEVER buy from us - right?? C'mon... I know we all know better than that. And it's easy to agree with that, but then still be paralyzed with fear when it comes to our own website photos. But guess what - you need to be on your website. Not in 10 lbs, but now. Your clients hire you and work with you and see you in person, now, so why should online be any different?
I'm speaking from a place of experience here, of course. It took me years to get my own professional headshots done, because I was 'losing the baby weight". No matter that I had completed half marathons and a freaking Half Ironman during this time! We all struggle, I think, with giving ourselves the same unconditional love we give others. And while it's good to always be improving, we have to at some point realize, that 15 lbs (or whatever) should not be stopping you. I've been all different sizes along this entrepreneurial journey, and I can assure you that my business has been way more successful when I decided to get into my photos and share confidently what I do for my clients. When I stopped focusing on myself and my own weight, I was able to focus on how I could best photograph my clients. I used that freed up energy to focus on my clients' needs, wants, and how to help them further their own businesses (my true why in this).
Don't put off having branding photos for your business done until you've reached a certain number on the scale. Show up now, and declare to the world what it is you do, and who you do it for. Oh, and to put your mind at total ease, proper posing, lighting, and styling will make you look your absolute best. So good in fact, that I recently had a client accuse me of photoshopping her thinner than she is, and I got to proudly inform her that I did not touch that photo. 😉 We also offer wardrobe assistance, and professional hair and makeup, which makes you really look like the best most polished version of yourself. So... what's more important: the business you're trying to build, or the little voice in your head telling you that you need to lose a few pounds before you'll be successful?
I thought so - that's why we get along!
If you're ready to get out of your comfort zone, and show up for your clients (and yourself!) in a big way, I'd love to design the perfect photoshoot for you. Let's schedule a free consultation to discuss what your brand really needs for photos!
All photos here by MCAG Photography.