Besides your gorgeous self, and your wardrobe + accessories, what else do you need to pack for your branding photoshoot?
"Wait - I need to pack something else?!" Yes, actually, a few key items that will let us create way more content, and tell the story of your brand in a much more engaging way. Although you need to be the face of your brand, so that your audience can get to know (and love) you, you also can't just post photos of yourself every single day. There has to be some other content thrown in there, and like all things in branding, this should also be done strategically and thoughtfully. Don't use stock photos, let's create custom images for YOUR needs.
Consider what tools you use to do your work, or in your day to day life that are representative of your service. To continue with the Liza Witonis' photoshoot example, Liza works with her clients via her computer, or phone. Beyond the basic budgeting skills that she teaches her clients, she also works deeply on the mental mindset shifts that need to happen for her clients, and that includes for her both journaling, and energy work via her crystals.
Additionally, when choosing her props, Liza considered what would support her brand image (crystals set her apart from many other wealth coaches), and what would have special meaning to her as well. The gold pen in these photos belonged to her father, and adds a special touch that a regular bic pen from the junk drawer wouldn't have.
What if you're not into crystals, or your laptop, or don't have a special pen? Then think about what you DO use to do your best work. Paintbrushes, a guitar, your yoga mat, or calculator. Maybe your best props aren't even things you work with, but your absolute favorite coffee mug, or a bouquet of your favorite signature flowers. Often times, clients will use different food items in their branding. Food and drinks always make for a gorgeous image; you can choose a donut or an apple, a beautiful bowl of vegetables, or a glass of wine.
Whatever will allow more of your personality to come through, and your audience to connect with YOU, is a good choice.
Lastly, consider what colors you want in your final images, and convey that to your photographer. If your props aren't a specific on brand color, there are ways to incorporate different backdrops, clothing items, and lighting tricks to make sure the final images are cohesive and perfect for your brand.
Look around your office right now... What props would you love to incorporate into your shoot?
Branding Photographer + Strategist
Drop me a note and tell me what props you'd use! Flowers? Mugs? Tools??