Does your office support your Branding?

This month I had the pleasure of sitting down at the Impeccable Nest Headquarters, located in beautiful Bedford, NH. Emma Paradis and Kimberly Carole are a mother/daughter duo, who specialize in creating inviting spaces for those who want their personality to shine through in great design. Simply put, they are the interior designers you want to work with. 

Impeccable Nest Home Office

Impeccable Nest Home Office

Originally from the beach area of California and now in New Hampshire, they bring a Southern California cool and New England tradition to their designs. After photographing their home office for their new website (coming soon!), I knew I had to share it with you. (*I will also be photographing the ladies themselves, after Emma returns from her maternity leave!)

In addition to their own work spaces, they've included a fun coloring and art station for the kids. 

In addition to their own work spaces, they've included a fun coloring and art station for the kids. 

Obviously, as designers, their work space would be beautiful. But there are one million ways to design a beautiful space, and these two have done so in a way that is so them and so on brand for who they are as a business. Looking through these images, you immediately see that they are energetic and fun, love color, but also love order. 

To the left of the desk area, you'll find a wall of children's art - both Emma's as a child, and her own children's work. 

To the left of the desk area, you'll find a wall of children's art - both Emma's as a child, and her own children's work. 

You'll notice that they've designed a space that welcomes children into the office, as they work with Emma's three kids underfoot. They have thoughtfully added storage, beautiful elements, and clean workspaces, with tons of personality and personal touches. 

There's no one trend or style being displayed here; it is a beautiful mix of so many eras, styles, and yes, budgets. From flea market finds to designer items, they mix and match so effortlessly. It's a happy room that encourages creativity, and productivity. 

So what does this have to do with branding? Well, everything. As a potential client, when you see images like these on their new website, along with their portfolio of stunning client homes, you get a real sense of the personality you'll be working with if you choose to hire them. You'll know if they are a good fit for YOU based on your reaction to these images. Maybe you can't put in to words, but you'll find yourself either attracted to, or saying no thanks, to the personalities that find this room to perfect. To the designers who work and live here. 

I kind of a have a thing for gorgeous coffee table books....

I kind of a have a thing for gorgeous coffee table books....

If your current office doesn't feel on brand to you, there are easy ways to change that. Declutter anything that doesn't feel like a good fit. Paint the walls a bright color (or bright white!) Hang some new art on the walls that feels really inspirational and fitting. Surround yourself with items that inspire your creativity, and help you be the expert in your field. And if you need inspiration, check out Impeccable Nest's daily blog, where they share a TON of info on ways to work good design into your life. As they would say... that's impeccable <3 

Emma and Kimberly will be sitting in on our Social Media & Branding Expert Panel discussion next week. If you're interested in hearing how they've managed to carve out such a spectacular niche in a very saturated market, and stand out in the blogging world too, then be sure to grab a ticket!. Want to update your website and social media with images of your workspace to reflect your brand? info@kristinhardwick.com for more info!

Personal Branding Session for Amber Logue

As I continue to refine my process for my clients, I return to the question of WHAT do they need most? Obviously beautiful photos, but what do those photos need to do for them? The answer is different for each client, based on their individual personality, goals, and industry, but for Amber Logue, the answer was versatility.

See, Amber is the Head of Operations for one of the fastest growing companies in NH. She's also a leader in the community, volunteering for more organizations than I can list here, as well as being a Big Sister to her unofficial Little Sister. In addition to that, she provides coaching to a select few clients who need clarification on their goals, both professionally and personally. 

As you can see, she's a woman who's taking on the world, and doing so in a humble but insistent way. She's a force. And she needed photos that truly captured what's she doing now, and that will withstand whatever opportunity is brought to her.

And not to give away all her secrets, but if you're not already following her on instagram, make sure you do. 

 

Interested in discussing what YOUR branding session might look like? Shoot me an email at info@kristinhardwick.com and let's chat. 

Branding Photoshoots - and a special offer!

Ever sit up in the middle of the night, like a lightening bolt hit you, with so much clarity for a problem, you can't go back to sleep??

Let me back up.

I love photographing women. It's what I do. I love it because I want to empower women to feel good, to accomplish more, to have confidence in business and in relationships. Many times though, even the most brave among us stall when it comes to their own image. They want to wait to invest until later... focus on their business first, then their family, then maybe themselves. It's just who we are, right? This was so frustrating to me because I know the difference gorgeous photos can make for someone, personally and professionally. So I was struggling with HOW can I help my clients the most? How can I best serve what they need, AND give them what they want?

Cue the lightening bolt.

Leah Richardson, Dancer at Brixham Danceworks

Leah Richardson, Dancer at Brixham Danceworks

Personal Branding Photoshoots

This is the best of both worlds. You get GORGEOUS photos of yourself, and your business gets GORGEOUS photos that propel it into pro status. A Personal Branding Photoshoot will quickly elevate you above the competition, and let you stand out in a noisy market.

Each session will include: 
1) Branding consult either in person or via skype. Let's get really clear on who you are, and why you're in business. 
2) Wardrobe Consultation. To review both your style and your business' style. We'll discuss not only what items photograph well, but what fits your brand. 
3) Professional Hair and Makeup Styling. Let one of my licensed hair and makeup artists make sure you're looking like the best version of YOU. 
4) Custom photoshoot. Headshots, as well as lifestyle portraits, sales funnel images, and the "result" clients get from working with you. 
5) 25 images for web, social media, print and media. - A versatile portfolio that will be useful for 24-48 months (or more).

Who is this perfect for? Anyone who is tired of looking like everyone else in their field, and being mediocre at that. If you're completely over trying to find a photo for your instagram page that looks ok, or if you know your website looks like it was DIY with stock photos, then this is for you. If you're just ready to take things from "starting out" to "killing it" then this is for you.

Alyssa O'Mara, Owner of The Vanity Room

Alyssa O'Mara, Owner of The Vanity Room

Also - and this is the part I really am excited about - feel like you don't have a solid handle on what your 'branding' is? Not a problem! We will work through that at the beginning, getting you super clear on what it is you do, for whom, and why. That alone is super powerful in getting things done in business, don't you think?

Here's the deal: A Personal Branding Photoshoot is $2400, BUT I'm offering a $600 discount to the first 10 people that book, making it $1800! And I'm releasing this offer to you, before sharing it tonight to our networking group and tomorrow on social media.

I want to photograph not just the business you HAVE, but the business you WANT to have. Let's make this happen for you!

Yeah, I'm that excited about this.

I want you to see the benefits of putting more of your personality into every image used in your business. I’ve seen the amazing rewards my clients have had from doing that, and I believe every entrepreneur, small business owner, and creative person can benefit from doing the same.

Let's put more YOU into your brand.

Lydia Foley, Owner/Broker at Purple Finch Properties

Lydia Foley, Owner/Broker at Purple Finch Properties